Effective Date: October 25, 2023

This Privacy Policy tells you how Optimal Bio collects, uses, shares, and protects personal information we may obtain about you when you visit our website (“Site”).  You should review this Privacy Policy thoroughly before using our Site.  By using our Site, you are agreeing to the Privacy Policy in effect as of the date of your visit to the Site.  We may update or change this Privacy Policy from time to time, in which case we will update the Effective Date above. Please note that this Privacy Policy does not apply to protected health information (“PHI”) which is protected by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and our use of which is governed by our Notice of Privacy Practices (“NPP”).


Information You Submit

When you visit our Site, we and our service providers may obtain personal information that you provide directly to us, such as your name, email address, telephone number, and other details you choose to provide.

Information Collected Automatically

We may collect certain other information automatically when you visit our Site through our use of analytics tools.  This information may include device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage history, MAC Address, mobile unique device ID, geolocation data, demographic and interest data, and other similar information.

We collect this information and use analytics tools, including through the use of cookies, to support and analyze the operation and performance of the Site and to analyze visitor interactions on the Site.  You may be able to change your browser settings to opt out of or reject cookies.  Please note that we do not control that process.

Some of our service providers may use information collected automatically through our Site and may combine that information with information obtained or provided by you through other means across different devices and websites.


We use the personal information we collect through our Site for a variety of purposes, such as:

  • Communicating with you and responding to your inquiries;
  • Facilitating and improving your online experience;
  • Managing and administering the Site;
  • Maintaining the security and integrity of the Site;
  • Identifying and preventing unauthorized, improper, fraudulent, or illegal activities on the Site.


We may disclose personal information obtained through the Site to third parties acting on our behalf.  We also may disclose personal information (1) if we are legally obligated to do so (for example, to law enforcement, government authorities, or regulatory bodies, or to assist in a governmental entity’s investigation); (2) to third parties in connection with a business transaction; (3) to prevent harm, fraud, or any other illegal activities; (4) to protect the security or integrity of the Site.


We maintain reasonable and appropriate security measures to help safeguard your personal information against loss, misuse, or unauthorized access, destruction, modification, or disclosure. Although we implement reasonable measures to safeguard information, transmission via the Internet is not completely secure and we cannot guarantee the security of your information submitted online. Accordingly, please carefully consider the information you access and share online before doing so.


Our Site contains links to other websites that are not operated by Optimal Bio. We do not control those websites and are not responsible for the content, accuracy, or privacy practices of such websites. This Privacy Policy does not apply to websites or mobile applications that are run by third parties. You should review all privacy policies and terms of use on any website you access and contact those sites with questions.


We do not knowingly collect personal information from individuals under the age of 13. If we become aware that we have collected personal information from a child under 13, we will securely delete such information in accordance with applicable law.


If you visit our Site from outside of the United States, be aware that information we collect about you through the Site will be transferred to, stored, and processed in, the United States or other jurisdictions where our servers and databases are operational. The data protection laws of the United States may not be as protective as those of the country in which you are located.


If you have any questions about this Privacy Policy or how we handle your information, you may contact us at office@optimalbio.com or call us at (919) 977-3231.